Melampaui Logika Gizi: Memanfaatkan Potensi Komedi untuk Mengubah Preferensi dan Budaya Pangan

Di Indonesia, humor bukan sekadar sarana hiburan, melainkan sebuah bahasa sosial yang kuat untuk membicarakan realitas, kelas sosial, dan aspirasi masyarakat tanpa memicu konfrontasi. Food Culture Alliance (FCA) Indonesia dan GAIN meneliti secara mendalam bagaimana pangan direpresentasikan dalam industri komedi tanah air—mulai dari era film legendaris tahun 1970-an hingga tren stand-up comedy modern. Kajian ini mengungkap bahwa ketika pangan masuk ke dalam ranah tawa, ia turut membentuk norma sosial, mempengaruhi preferensi konsumsi, serta menjadi cerminan bagaimana masyarakat memaknai pemeliharaan diri dan kesehatan mereka dalam kehidupan sehari-hari.

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